“ODDSSERVE” communicates with AdBlocker users

Native ADS with pre-match and live odds

ODDSSERVE, e2’s proprietary ad system, has now been extended by a new spin-off product.

As a first step e2 could convince kicker.de – the biggest german-speaking sports media – for the oddserve ad-block product (as an industry-exclusive solution).

With the aid of third-party technology, AdBlocker users can be identified on Publisher websites and addressed with individually-designed promotional media.

These media reflect the look and feel of the respective Publisher website and transmit the current top league games with the appropriate pre-match and live odds.




Advertising media production




  • Martin Dimitrijevic - Marketing Operations
    Alexander Grafl - Head of Data & Performance Sales
    Robert Koch - Head of Architecture & Development
    Alfred Dahlmann - Head of Product Management
    Sebastian Korejtek - Head of Ad Operations & Datamanagement