E2 executes campaign for Paysafecard EM 2016

Media planning for European Football Championship betting game

E2 successfully handled media planning for a betting game for the 2016 European Football Championship in France.

The campaign – a mix of display and performance channels – ran in 14 countries in sports-related areas and reached over 100 million visual contacts during the period the Championship was held.


Media planning

Media purchase

Ad serving

Continuous campaign optimization


  • Christian Czerko - Head of Sales
    Sebastian Paris - International of Sales
    Martin Dimitrijevic - Marketing Operations