Media planning for European Football Championship betting game
E2 successfully handled media planning for a betting game for the 2016 European Football Championship in France.
The campaign – a mix of display and performance channels – ran in 14 countries in sports-related areas and reached over 100 million visual contacts during the period the Championship was held.
Continuous campaign optimization
- Christian Czerko - Head of Sales
Sebastian Paris - International of Sales
Martin Dimitrijevic - Marketing Operations