E2 launches tipico campaign “The Big Game”

Oliver Kahn vs. Peter Schmeichel

The new tipico advertising campaign, called “The big game”, is being shown in German and Danish media from February 16th until June 7th.

The campaign focuses on the media television and the Internet. The television spots are being broadcasted on Sport1, Sky, SevenOneMedia and Sport Digital or SBS Discovery. The pre- and post rolls can be seen on Youtube, sky.de, SkyGo, laola1.tv, kicker.de, bild.de, within the e-Player network of Perform-Group or on tv3sport.dk, eb.dk/sport and bt.dk/sport.

E2 is responsible for the campaign, from the first steps until final realization:

Advertising concept

Spot production and photo shooting


Creation of advertising means


  • Christoph Nestelberger – Project Manager
    Tanja Skaumal – Head of TV
    Katrin Walzl – Junior Marketing Manager
    Carlos Vargas – Art Director
    Philipp Nestelberger – Head of Media Operations