Tipico starts “Ritual” Campaign

With a new appearance in the year 2017

Tipico is adapting to the change in the media landscape by establishing a new presence in 2017. Under the slogan, “Tipico has grown up”, the Hamburg advertising agency, “Jung von Matt” has, working together with Tipico and E2, developed a new image campaign.

The focus of the campaign is football where everyone has a ritual that brings him or her luck and self-confidence. The brand emerges subtly in the background – the sport is what connects us.
In carefully balanced prioritisation, two new product spots will appear in parallel with the second half of the German Bundesliga football season. They will be narrated by the Tipico spokesperson, Oliver Kahn.

The campaigns utilise cross-media marketing with 20-second TV spots, print ads and extensive digital advertising media.






Media planning

Media purchase


  • Leo Vogel – Concept/Idea
    Tanja Skaumal – Projectmanagement & Production
    Philipp Nestelberger – Head of Media Operations
    Christian Markl - Area Manager Austria
    Carlos Vargas – Art Director
    Liliana Calapez – Graphic Designer