“CSI-Ad” for calciomercato.com
E2 Oddsserve has expanded its advertising portfolio, now providing a native odds banner directly within the running text of calciomercato.com by means of content-sensitive integration.
The new technology developed by E2 Oddsserve allows the content of an article to be analysed and the next suitable game to be displayed to the user. The design of the CSI ad was adapted to the look and feel of the publisher, calciomercato.com. The pre-match & live match odds from the E2 Sportscube are also matched and delivered through the E2 AdSystem.
The CSI ad was conceived, designed and technically implemented by E2 Oddsserve. E2 is also responsible for the delivery of the advertising material.
- Paolo Captuo – Marketing Manager Italy
Alexander Grafl – Head of Data & Performance Sales
David Burke – BI Data Analyst
Sebastian Korejtek – Head of Ad Operations & Datamanagement
Alfred Dahlmann – Head of Product Management
Michael Labschütz – Product Manager
Robert Koch – Head of Architecture & Development
Carlos Vargas – Art Director