E2 starts with a new performance-marketing product

Unique Combination of data and content

Under the label, “OddsServe”, E2 is expanding its product portfolio. In kicker.de (Olympia Publishers), E2 was able to win as its first prominent partner one of the online media firms with the widest reach in Germany.

The OddsServe advertising materials will be integrated as an automated picture-text combination having the same Look and Feel as the publisher’s website. The advertising materials will be recorded with betting and sports information out of the database belonging to the firm. By means of complex logic, the contents will be depicted in context-sensitive and user-centered fashion. That way, value-added for the user is assured along with an optimal CPM for the publisher. The implementation as html5 guarantees a barrier-free and platform-independent playout of the advertising materials.




Technical implementation

Media purchasing

Media Sales




  • Martin Dimitrijevic - Marketing Operations
    Sebastian Korejtek - Head of Ad Operations & Datamanagment
    Nathaniel Boisgard - Head of Architecture & Development
    Robert Koch - Senior Software Engineer
    Yasen Tenev - Frontend Developer
    Alfred Dahlmann - Head of Product Management
    Carlos Vargas – Art Director
    Liliana Calapez – Graphic Designer