E2 implements HBBTV campaign for Tipico

Bet submission also on Smart TV

For the Champions League semifinal and Bundesliga final, E2 has put a Red Button campaign into operation for Tipico.

The viewers of the television channels from the ProSiebenSat.1 media group were able to make their bet on the matches between Real Madrid vs. Atlético Madrid and RB Leipzig vs. FC Bayern Munich right on their Smart TVs. In the process, E2 took over the planning and procurement besides creating the concept and the design.







  • Philipp Nestelberger – Head of Media Operations
    Nicole Reischl - Media Operations
    Tanja Skaumal – Projektmanagement & Produktion
    Alfred Dahlmann - Head of Produkt Management
    Carlos Vargas – Art Director
    Roland Mühlbachler – Produkt Manager Online