E2 implements Tipico betting game for EURO2016

Tipico engaged E2 to implement a betting game for this year’s European Championship in France. The betting game is offered in five languages and is optimized for all major devices thanks to Responsive Design.

Participants bet on the teams’ outcome in the group phase, which teams would face each other in the KO stage, and which teams would make it to the final. The game ended with a bet on who would be European champion, as well as the opportunity for attractive non-cash prizes. Tipico ambassadors Oliver Kahn, Peter Schmeichel & Co. also share their testimonials via video messages.

The betting game was directed to football fans in Germany, Austria, Belgium and other countries and introduces them to the topic of sports betting in a playful way. Participants interested in betting can register for the Tipico newsletter and open an account


Technical implementation


Copywriting and translations

Integration with Tipico CRM system

Quality assurance


  • Nathaniel Boisgard - Head of Architecture & Development
    Robert Koch - Senior Software Engineer
    Christian Heiling - Software Engineer
    Roland Kákonyi - Software Engineer
    Carlos Vargas – Art Director
    Liliana Calapez – Graphic Designer
    Roland Mühlbachler – Product Manager Online
    Alfred Dahlmann – Head of Product Management