Red Bull Salzburg Bundesliga Betting Game

Cooperation Red Bull and Tipico

E2 has put together the concept and design for the integrating the odds into the betting game. The object of the integration was a harmonious connection between user bets and changing odds.

The target group for this campaign were sports-mad RB Salzburg Fans who were to be led playfully to the subject of betting.

User bets were captured automatically in the Tipico betting slip with just a click.


Concept of the Tipico Integration

Design of the Tipico Integration

Project support


  • Alfred Dahlmann – Head of Product Managment
    Roland Mühlbachler - Product Manager Online
    Martin Dimitrijevic - Marketing Operations
    Carlos Vargas – Art Director
    Liliana Calapez – Graphic Designer