Cooperation Red Bull and Tipico
E2 has put together the concept and design for the integrating the odds into the betting game. The object of the integration was a harmonious connection between user bets and changing odds.
The target group for this campaign were sports-mad RB Salzburg Fans who were to be led playfully to the subject of betting.
User bets were captured automatically in the Tipico betting slip with just a click.
Concept of the Tipico Integration
Design of the Tipico Integration
- Alfred Dahlmann – Head of Product Managment
Roland Mühlbachler - Product Manager Online
Martin Dimitrijevic - Marketing Operations
Carlos Vargas – Art Director
Liliana Calapez – Graphic Designer