Tipico and Danish Dynamite on the road to EURO 2016

Together on the road to EURO 2016

Peter Schmeichel, testimonial of Tipico in Denmark, is the leading figure of the emotional commercial that introduces the partnership of Tipico and the Dansk Boldspil Union. The most-capped player of the Danish national football team led the DBU to the European title in 1992.

Now a new generation is on its way to France to bring the EURO 2016. Given the fact that his son Kasper Schmeichel is Denmark’s current number one, he sees the future of the Danish national team – of course – in safe hands.

Tipico is a proud partner of the DBU.


Concept / Idea


Spot production


  • Leo Vogel – CEO
    Tanja Skaumal – Head of TV
    Carlos Vargas – Art Director
    Martin Dimitrijevic – Marketing Operations
    Christoph Nestelberger – Project Manager