Tipico all set for second half of 2018 Bundesliga season

Tipico all set for second half of 2018 Bundesliga season

“Erlebe Fußball” with the new DFL partner

e2 is implementing the new “Erlebe Fußball” image campaign for Tipico comprehensively across all media channels. Once again, the TV spot was created by the Jung von Matt agency, focusing on the emotions of the fans on match days.

Tipico has announced another impressive achievement running parallel to the “Erlebe Fußball” campaign.

e2 would like to congratulate Tipico on its official partnership with the first and second divisions of the German football league (DFL), in which e2 will be promoting the Tipico brand with a broad-based cross-media campaign based on the slogan: “Meine Wette zur Bundesliga? Nur beim offiziellen Partner!”

In addition to creating advertising material, e2 was commissioned with media planning and ad serving.

Excerpt from the spots:

Links from the spots:

Erlebe Fußball 1
Erlebe Fußball 2






Media planning

Media purchase

Advertising production

Corporate Design Rebrush

Corporate Design Rebrush

Tipico season starts off with a new CD

In time for the launch of the German “Bundesliga” football season, Tipico launches a re-brush of their corporate design.

The objective was to maintain the key elements of the brand, increase brand equity and simplify implementation into the mobile market. Weiterlesen