„b.Champ“ – Successful social betting for bwin
A partnership initiated by E2 between bwin and Betsnap brought the new bwin community betting game b.Champ to life.
On b.Champ, the bwin community plays daily for the title of bwin betting champion.
Each of the participants starts with 1,000 points and collects more with correct tips, similar to a poker tournament. Bet winners can win FreeBets worth up to €50. Live betting, a cash out function and the dynamic leaderboard ensure full entertainment.
The project is a best-case for user retention, increased activity in the core product and as an acquisition tool. E2 accompanies this partnership in project management, development and marketing.