Native ADS with pre-match and live odds

ODDSSERVE, E2’s proprietary ad system, has now been extended by a new spin-off product.

As a first step E2 could convince kicker.de – the biggest german-speaking sports media – for the oddserve ad-block product (as an industry-exclusive solution).

With the aid of third-party technology, AdBlocker users can be identified on Publisher websites and addressed with individually-designed promotional media.

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These media reflect the look and feel of the respective Publisher website and transmit the current top league games with the appropriate pre-match and live odds.

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